Canada's Olympic program is facing a critical juncture, with just 8 days and no gold medals so far. The situation is particularly dire for winter sports, which are in financial dire straits and on the brink of a crisis. Despite the disappointing performance, the Canadian Olympic Committee (COC) and its representatives have downplayed the issue, leading to a lack of public concern. The current situation is a stark contrast to the Paris Games, where Canada had one of its best summer Olympics ever, averted the crisis, and showcased its athletic prowess. However, the recent Winter Games in Milan and Cortina have revealed a troubling trend. Canada's Olympic program is struggling, with a median age of 29 among medalists, indicating a program on the far edge of its prime and at risk of decline. The situation is further exacerbated by the lack of a clear replacement for the Olympics in terms of national pride and unity. The author questions whether the COC and its component organizations should raise their own money from the private sector or rely on government funding to support the Olympic program. The answer to this complex issue is not straightforward, and it is up to the reader to decide the best course of action.
