Bold opening: Fans hold the power to shape the look of the 2026 Atlassian Williams Racing car, right from its very first track appearance. And this is where the story gets interesting... Williams fans worldwide can vote to decide the FW48 livery for pre-season testing as the team gears up for the all-new regulatory era.
In a clear move to deepen fan engagement, Williams has opened a global poll for supporters to choose their favorite design to decorate the FW48 during early testing. Six eye-catching liveries compete for the Your Livery title, with Alex Albon and Carlos Sainz set to complete the opening laps under a scheme chosen by the fans. Every option leans into Williams’ iconic blue, and three of the designs incorporate the team’s refreshed logo—a modern take on Sir Frank Williams’ original “Forward W”—presented in a striking dazzle pattern.
Fans have a seven-day window to cast their vote at williamsf1.com, with voting running from December 9 to December 16. The winning livery will be unveiled for one of the season’s most anticipated pre-seasons, including the Barcelona test in January.
The 2026 regulations bring all-new F1 cars—shorter, lighter, and built for closer racing—which marks a major reset for the sport. Williams is embracing this moment as a key step in its journey back to championship contention. This initiative follows Williams’ most successful season since 2016, finishing fifth in the Constructors’ Championship with 137 points.
The fan livery vote exemplifies Williams’ ongoing Fan-First approach, following 2025’s Driven By Words campaign with Gulf Oil International Ltd, which gathered over 140,000 submissions from fans expressing what the team means to them. Earlier in 2023, fans also chose the bold Bolder than Bold livery through a global vote, reinforcing the club’s commitment to interactive, community-driven branding with experiences ranging from city-center fan zones to innovative digital engagements.
Team Principal James Vowles of Atlassian Williams Racing:
“One of the joys this year has been witnessing more fans proudly supporting Atlassian Williams Racing as we work our way back to the summit. Beginning 2026 with the opportunity for millions of fans worldwide to pick the FW48’s appearance on its very first laps is fitting and special for the team as we enter a new era for the sport.”
Alex Albon, Atlassian Williams Racing:
“The passion and commitment from our fans are unmistakable at every race, and the flood of messages of support fuels the team. I’m eager to see which of these six striking designs they choose to launch the 2026 era at Barcelona. Vote for your preferred shade of Williams blue now and make your pick.”
Controversy and engagement notes:
- Should a team grant fans influence over branding in high-stakes competition? This vote embodies a bold trust in the fanbase to shape identity, but some may worry about consistency and sponsor alignment.
- Will the chosen livery impact sponsorships or marketing efficiency in unexpected ways? The outcome could invite debate about branding strategy versus performance-era practicality.
Would you prefer a design that leans more toward tradition or one that fully embraces the modern logo and dynamic patterns? Do you think fan-chosen liveries should become a regular feature, or is this a special event best kept occasional? Share your thoughts in the comments.
